David GOMBE
Nile Special has today announced the winners of its highly anticipated FIFA World Cup 2026 consumer promotion, following a live draw held at Kyadondo Rugby Grounds in Kampala. The draw marked a major milestone in the brand’s nationwide campaign, which set out to give Ugandan fans a once-in-a-lifetime opportunity to experience the world’s biggest football spectacle live in the United States.
Two lucky winners; Betty Namunvu and Saul Mulindwa, were selected through a transparent digital randomizer process, with the winning codes picked and verified live in the presence of consumers and regulatory oversight. Both winners were contacted immediately and confirmed on the spot, responding with excitement and anticipation as they prepare to travel to the United States to watch matches in Philadelphia and New York.
Speaking after the draw, Nile Special Brand Manager Eric Malinga said, “Today’s live draw is a defining moment for this campaign and for our consumers who have shown incredible enthusiasm since launch. Seeing the winners confirmed in real time reinforces our commitment to transparency and credibility, while delivering on the promise of giving Ugandans a genuine opportunity to be part of the FIFA World Cup experience. This is exactly the kind of meaningful, rewarding engagement we set out to create.”
The winners will receive a fully immersive experience, with Nile Special covering travel, accommodation, and match access, bringing them closer to the global stage of football than ever before.
Beyond the grand prize, Nile Special has reaffirmed its commitment to rewarding consumers throughout the campaign period. The brand will roll out a series of nationwide activations offering fans the chance to win exclusive World Cup merchandise, alongside curated viewing experiences during the tournament. Additionally, consumers will have opportunities to participate in score prediction campaigns, with more rewards up for grabs.
As the road to the FIFA World Cup 2026 continues, Nile Special remains focused on bringing Ugandan fans closer to the game through shared moments, memorable experiences, and the unifying power of football.
