Kansai Plascon Uganda has continued its praiseworthy surge in sports investment with the National Netball Federation the latest beneficiary. The paint company has announced a sponsorship package to aid in the preparation for the Commonwealth games and other activities this year worth Seventy million shillings (UGX70,0000,000), today at the netball offices in Old Kampala.
The federation currently preparing for a nationwide tour, will receive UGX50M in cash while the remainder will be invested in marketing and branding the sport to extend both its appeal and reach with the goal of attracting other corporate sponsors.
Addressing the press, the Plascon Managing Director Santosh Gumte noted that unlike other sponsorships, the partnership with Netball is a platform to specifically empower women in sports.
“We cannot discuss gender equality without it being extended to sports and given as much attention especially in terms of allocation of funds. We understand that there are other aspects that need to fall in place such as structures to ensure a consistent conveyor belt of talent coming through and breaking social barriers that may still be reluctant to embrace the girl child taking on a career in sports, but we must start somewhere,” said Mr. Gumte.
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He added that;
“This is still a small token, but we purpose to increase on this next year when renewing our commitment with the federation. We believe with more consistent investment in women sports we shall augment the government efforts to uplift and promote gender equality in this country.”
The Netball Federation President, Hon. Babirye Sarah Kityo noted that gender equality is a major development indicator in any country today but also acknowledged that women everywhere, specifically in sports, need to stand up to be counted. She added that to attract a sponsor of the calibre of Plascon there had to be tangible results to show first and a clear strategic course of action on how to beat previous results and achieve higher goals.
“We are all familiar with the adage that; ‘He that educates a woman educates a village’. That saying rings true in sports as well. The skills imparted are not limited to sports. They are in fact life lessons. Virtues like teamwork, endurance, focus, consistence, overcoming adversity should be in every person’s survival kit no matter what they are involved in. So, when these skills are taught to our girls, the far-reaching impact is immeasurable. It is beyond sports. Therefore, the impact of Plascon’s investment cannot be overstated. We pledge to always beat the odds and set higher goals for ourselves to aspire to,” Hon. Babirye noted.
The sponsorship will mainly be channelled towards the upcoming Commonwealth Games, the World Cup qualifiers in Birmingham and South Africa respectively, among others.
Uganda is in group B of the Commonwealth Games against hosts England, New Zealand, Malawi, Trinidad and Tobago and Northern Ireland.