KCB Bank To Headline Annual Kyambogo Ultra Challenge Run 2024 As Main Sponsors

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David GOMBE

KCB Bank Uganda has partnered with the organisers of this year’s annual Kyambogo Ultra Challenge Run, to give Ugandans that desire to participate in bigger regional and global marathons, a chance to prepare for upcoming races.

Runners with ambitions of participating in marathons like The Comrades, Abbott World Major Marathon, Tusker Lite Major marathon among others, can participate to gauge their fitness ahead of the big races.

The run is slated for Saturday 4th May 2024, at Kyambogo University Cricket Oval, from 5:00am to Midday, as announced by Head of Marketing and Communications, Diana Komukama Ssempebwa, at a press conference held this morning, at KCB Bank head office in Kampala.

Addressing the press, Ssempebwa commended the zeal by Ugandans in adapting the proactive wellness approach to life as evidenced by the high numbers that always turn up for marathons. He pledged the support of KCB Bank in fronting the promotion of a good healthy lifestyle through sports like they have done with different sports teams, groups and even individuals in the past.

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Ssempebwa said, “It is commendable that as Ugandans we are embracing a healthy lifestyle through activities like running, among other sports. Health experts tell us that running is a great way to keep stress at bay while keeping healthy and fit. We have been told that running keeps lifestyle diseases like hypertension, obesity, and others away while boosting one’s immunity and keeping our brains alert”.

“Our passion for supporting sports in the country is one of the ways we strive to live up to our brand promise For People For Better, by lending support and encouragement to those around us to partake in healthy living by exercising through sports.

KCB Bank’s willingness to improve sports is evidenced by our recently announced sponsorship to KCB KOBs Rugby Club, Pearl of Africa Rally, various golf tournaments, among others,” she continued.

Julius Nkuraija, the CEO Kyambogo Ultra Run appreciated the support and boost given by KCB Bank.

“In a special way, I would like to extend my vote of thanks to KCB Bank for joining hands with us for this noble cause. Thank you so much because we believe that this partnership is going to be a voice that will increase our mark in the country and get more and more Ugandans to participate in this challenge marathon,” Nkuraija stated.
He continued,

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“To all Ugandans out there, I encourage you to participate in the runs that get organized not only by us, but also other entities across the country. The health benefits recorded are immense because then we are all positively investing in our lives for a greater cause.”

Held annually since 2010, the Kampala Ultra Run is the first ultra-challenge marathon organised in Uganda and this year, the runners will each receive a T shirt and a finisher’s medal. The run will take place at the Kyambogo Cricket Oval and the participants will compete in the 50km and 25km categories.

To participate in the run, participants can pay 50,000shs through KCBPay by dialling *244*9# and entering 124810 as the merchant code.

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