David GOMBE
Guinness the official beer of the English Premier League has this weekend staged a massive football experience to officially kick off the 24/25 football season, giving football fans and consumers not to be missed live football viewing experience.
The Guinness truck transversed from Jinja into Kampala sending their freshly brewed iconic Foreign Extra Stout in a never-before-seen out of home (OOH) activation. The truck transversed the rest of the country.
Matilda Babuleka the head of beer at Uganda Breweries, asserted that Guinness truck is a symbol of celebration
“We are really proud that Guinness is bringing this excitement to the world’s sports league, especially to the fans. Football is a sport were we celebrate each other. We are also excited to launch Africa’s first ever iconic out of home, the massive Guinness truck coming all the way from our mother home, St James, Dublin where Guinness is born.” Said Babuleka.
Launched in November last year, Guinness Matchday celebrates football fandom by bringing together the most passionate fans for exceptional live viewing experiences, crafted to enhance their enjoyment of the beautiful game.
